{"id":2750,"date":"2022-09-09T17:15:34","date_gmt":"2022-09-09T15:15:34","guid":{"rendered":"https:\/\/licencek.com\/?p=2750"},"modified":"2022-09-09T17:15:34","modified_gmt":"2022-09-09T15:15:34","slug":"la-face-carbonee-de-liphone-14","status":"publish","type":"post","link":"https:\/\/licencek.com\/en\/2022\/09\/09\/la-face-carbonee-de-liphone-14\/","title":{"rendered":"La face carbon\u00e9e de l&rsquo;IPhone 14"},"content":{"rendered":"<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"202\" height=\"146\" src=\"https:\/\/licencek.com\/wp-content\/uploads\/2022\/08\/image-2.png\" alt=\"\" class=\"wp-image-2733\" srcset=\"https:\/\/licencek.com\/wp-content\/uploads\/2022\/08\/image-2.png 202w, https:\/\/licencek.com\/wp-content\/uploads\/2022\/08\/image-2-18x12.png 18w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/><\/figure>\n\n\n\n<p><strong>Chaque rentr\u00e9e, Apple annonce la sortie de son nouvel iPhone en valorisant, au passage, un co\u00fbt carbone moindre que l\u2019ann\u00e9e pass\u00e9e. Argument marketing ou r\u00e9el engagement de la multinationale ? Greenly analyse l&#8217;empreinte carbone r\u00e9elle de l\u2019iPhone.<\/strong>\u00a0<\/p>\n\n\n\n<p>Ce mardi 14 septembre 2022, Apple annonce la sortie du nouvel iPhone. L\u2019occasion pour <a href=\"https:\/\/www.greenly.earth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenly<\/a>, qui accompagne les entreprises dans la gestion de leur strat\u00e9gie bas-carbone, d\u2019analyser les \u00e9missions induites par cette manne financi\u00e8re.&nbsp;<\/p>\n\n\n\n<p><strong>Pour Alexis Normand, CEO et cofondateur de Greenly<\/strong> : \u201c<em>Apple s\u2019engage depuis quelques ann\u00e9es \u00e0 r\u00e9duire son empreinte carbone, et c\u2019est une bonne politique en soi. Leur d\u00e9marche est un exemple. Pourtant, nous relevons quelques omissions dans les \u00e9missions li\u00e9es \u00e0 l\u2019utilisation de leur produit &#8211; et notamment de leur iPhone, tr\u00e8s gourmand en data.<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p><strong>La voracit\u00e9 carbon\u00e9e de la data<\/strong>&nbsp;<\/p>\n\n\n\n<p>Au sein des 64kg de CO2 publi\u00e9es par Apple dans son Iphone 13 Product Environmental Report, seulement 10kg sont estim\u00e9s venir de l\u2019utilisation du smartphone &#8211; la recharge du terminal. Mais qu\u2019en est-il de l\u2019utilisation des donn\u00e9es mobiles ? Apple se garde bien d&rsquo;int\u00e9grer dans son calcul.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Les experts climat de chez Greenly se sont pench\u00e9s sur la question. \u00c9tant donn\u00e9es les \u00e9missions induites du r\u00e9seau 4G en France, et qu&rsquo;un Fran\u00e7ais consomme 45 Go de donn\u00e9es mobiles chaque mois, il faut donc ajouter 50kg de CO2 \u00e9mis sur toute la p\u00e9riode de r\u00e9tention d&rsquo;un iPhone 14 (environ 3 ou 4 ans). Ce poids est donc \u00e0 ajouter au 10kg estim\u00e9 de la recharge \u00e9lectrique de l\u2019appareil.&nbsp;<\/p>\n\n\n\n<p>En plus de ce service \u00e9nergivore, il faut ajouter l\u2019empreinte carbone des datacenters (les serveurs de cloud, de Youtube, de Spotify, des pages internet, etc.) lesquels engendrent \u00e9galement des \u00e9missions (construction, consommation d\u2019\u00e9lectricit\u00e9, climatisation, etc.). H\u00e9berg\u00e9 en interne, le service iCloud d\u2019Apple se dit neutre en carbone \u00e0 hauteur de 67%, mais dans le scope 1 et 2\u2026&nbsp;<\/p>\n\n\n\n<p>Plus de 1,8 millions d\u2019applications et jeux mobiles sont disponibles sur l\u2019App Store (et plus de 3,6 millions sur Play Store). Une occasion, pour la firme de Cupertino, de pousser les cr\u00e9ateurs d&rsquo;application \u00e0 se tourner vers des solutions \u00e9co-responsables (des data centers neutres, par exemple).&nbsp;<\/p>\n\n\n\n<p><strong>Le Green IT, l\u2019outil pour analyser l\u2019invisible<\/strong>&nbsp;<\/p>\n\n\n\n<p>Les donn\u00e9es IT sont difficiles \u00e0 collecter et une approche financi\u00e8re seule ne permet pas de mesurer pr\u00e9cis\u00e9ment les \u00e9missions de GES pour ce secteur. Gr\u00e2ce \u00e0 son int\u00e9gration avec les principaux fournisseurs de cloud, plateformes de publicit\u00e9 en ligne et autres services web, Greenly permet aux entreprises d\u2019obtenir une mesure rapide, automatique et s\u00fbre de leur utilisation du num\u00e9rique. Les experts climat de Greenly ont mis en place des analyses de cycle de vie sp\u00e9cifiques sur de nombreux produits et services IT : il suffit de renseigner ses donn\u00e9es, comme le type d\u2019appareil ou la localisation des serveurs, pour acc\u00e9der \u00e0 des mesures encore plus pr\u00e9cises de ses principaux postes d\u2019\u00e9mission. L&rsquo;ensemble de ces donn\u00e9es sont consultables sur des graphiques analytiques et d\u00e9taill\u00e9s, scope par scope, secteur par secteur.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Mais l&rsquo;analyse n&rsquo;est que la premi\u00e8re \u00e9tape : Greenly accompagne ensuite les entreprises dans la structuration de leur strat\u00e9gie bas carbone num\u00e9rique, par des recommandations personnalis\u00e9es d&rsquo;actions et de compensations. Pour finir, et tout en maintenant un suivi personnalis\u00e9, les clients peuvent piloter leurs projets de r\u00e9duction de mani\u00e8re autonome, depuis un tableau de bord d\u00e9di\u00e9 et collaboratif.\u00a0<\/p>\n\n\n\n<p><strong>\u00c0 propos de Greenly<\/strong>&nbsp;<\/p>\n\n\n\n<p>Cr\u00e9\u00e9e en octobre 2019 par Alexis Normand (DG, ex-Directeur sant\u00e9 de Withings, HEC, Sciences-Po, pass\u00e9 par le bureau de Boston de Withings et Techstars), Matthieu Vegreville (CTO, X-Telecom, data scientist chez Withings et Arnaud Delubac (CMO, ESSEC-Centrale, INSEE, pr\u00e9c\u00e9demment charg\u00e9 de communication digitale au cabinet du premier ministre), la soci\u00e9t\u00e9 Offspend SAS, a lanc\u00e9 en janvier 2020 <a href=\"https:\/\/www.greenly.earth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Greenly<\/a>, premi\u00e8re plateforme mondiale de comptabilit\u00e9 carbone avec pr\u00e8s de 1000 clients entreprises en France, UK et USA. La startup permet aux entreprises de s\u2019engager simplement contre le changement climatique en calculant leurs \u00e9missions et en les r\u00e9duisant et a obtenu le label B-Corp en septembre 2022 et entend mettre \u00e0 disposition son expertise \u00e0 la communaut\u00e9.&nbsp;<\/p>\n\n\n\n<p>La solution est accessible pour les particuliers depuis une application mobile disponible sur iOS et andro\u00efd.&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Chaque rentr\u00e9e, Apple annonce la sortie de son nouvel iPhone en valorisant, au passage, un co\u00fbt carbone moindre que l\u2019ann\u00e9e pass\u00e9e. Argument marketing ou r\u00e9el engagement de la multinationale ? Greenly analyse l&#8217;empreinte carbone r\u00e9elle de l\u2019iPhone.\u00a0<\/p>","protected":false},"author":3,"featured_media":2733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La face carbon\u00e9e de l&#039;IPhone 14 - Licence K<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licencek.com\/en\/2022\/09\/09\/la-face-carbonee-de-liphone-14\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La face carbon\u00e9e de l&#039;IPhone 14 - Licence K\" \/>\n<meta property=\"og:description\" content=\"Chaque rentr\u00e9e, Apple annonce la sortie de son nouvel iPhone en valorisant, au passage, un co\u00fbt carbone moindre que l\u2019ann\u00e9e pass\u00e9e. 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