{"id":2792,"date":"2022-09-20T10:44:33","date_gmt":"2022-09-20T08:44:33","guid":{"rendered":"https:\/\/licencek.com\/?p=2792"},"modified":"2022-09-20T10:47:06","modified_gmt":"2022-09-20T08:47:06","slug":"le-livre-audio-au-forfait-la-nouvelle-passion-francaise","status":"publish","type":"post","link":"https:\/\/licencek.com\/en\/2022\/09\/20\/le-livre-audio-au-forfait-la-nouvelle-passion-francaise\/","title":{"rendered":"Le livre audio au forfait, la nouvelle passion fran\u00e7aise"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Depuis le lancement de ses nouvelles offres d’abonnement au forfait horaire en juillet 2022, le nombre d\u2019abonn\u00e9s de Nextory France a \u00e9t\u00e9 multipli\u00e9 par 5. Un succ\u00e8s incontestable qui a ouvert la voie aux autres acteurs du march\u00e9 fran\u00e7ais, tels qu\u2019Audible.\u00a0<\/em><\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En juillet dernier, Nextory France annon\u00e7ait le lancement de ses nouvelles offres de lecture venant r\u00e9volutionner la consommation des audiobooks. In\u00e9dites sur le march\u00e9 fran\u00e7ais, elles rempla\u00e7aient d\u00e8s lors le cr\u00e9dit audio mensuel par un acc\u00e8s comptabilis\u00e9 en heures d\u2019\u00e9coutes pouvant aller de 15h \u00e0 50h selon l\u2019abonnement choisi. Quelques mois seulement apr\u00e8s leur lancement, l\u2019engouement pour ces nouvelles offres marque le triomphe d\u2019une nouvelle consommation du livre audio : les ventes d\u2019abonnement Nextory ont \u00e9t\u00e9 multipli\u00e9es par 5 d\u00e8s le premier mois, et le nombre de partenaires diffusant l\u2019offre a tripl\u00e9 depuis juillet. <\/strong><\/p>\n\n\n\n

Nextory, premier acteur qui a r\u00e9volutionn\u00e9 la consommation audio en France\u2026<\/strong>                       <\/strong><\/p>\n\n\n\n

Avant le lancement – en juillet dernier – des nouvelles offres de lecture Nextory, la majorit\u00e9 des ventes de livres audio s\u2019op\u00e9rait sur le mod\u00e8le de souscription unitaire et de vente \u00e0 l\u2019acte. Un mod\u00e8le qui se r\u00e9v\u00e9lait \u00eatre un frein \u00e0 la d\u00e9couverte de nouveaux titres et in fine, \u00e0 la diversification des lectures de l\u2019utilisateur. En accord avec sa volont\u00e9 d\u2019enrichir le quotidien des Fran\u00e7ais au travers d\u2019une pluralit\u00e9 de contenus, Nextory lan\u00e7ait ainsi une solution in\u00e9dite sur le march\u00e9 fran\u00e7ais : le cr\u00e9dit temps ou forfait horaire. Les abonn\u00e9s peuvent donc, depuis juillet, choisir entre 3 abonnements qui viennent r\u00e9volutionner leur consommation des audiobooks : <\/p>\n\n\n\n

  • un abonnement standard \u00e0 9,99 euros qui octroie 15h d\u2019\u00e9coute<\/li>
  • une offre \u00e0 14,99 euros avec 30 heures d\u2019\u00e9coute et accessible sur 2 \u00e9crans simultan\u00e9ment<\/li>
  • une offre \u00e0 19,99 euros autorisant 50 heures d\u2019\u00e9coute, accessible sur 4 \u00e9crans d\u2019une m\u00eame famille en simultan\u00e9. <\/li><\/ul>\n\n\n\n

    Tout cela avec les m\u00eames fonctionnalit\u00e9s et toujours des ebooks, bandes dessin\u00e9es, magazines, quotidiens, podcasts et s\u00e9ries audio exclusives en illimit\u00e9.<\/p>\n\n\n\n

    Pens\u00e9es en collaboration avec ses \u00e9diteurs partenaires tels que les groupes Madrigall, Editis et Hachette, les nouvelles offres Nextory permettent aussi bien le d\u00e9veloppement de l\u2019usage du livre audio que la pr\u00e9servation de valeur, tant pour l\u2019auteur que l\u2019\u00e9diteur. Une condition sin\u00e9quanone pour Nextory France, qui s\u2019est toujours engag\u00e9e dans la construction d\u2019un mod\u00e8le \u00e9quitable et durable avec tous les acteurs du monde du livre. <\/p>\n\n\n\n

    \u201cNous sommes tr\u00e8s fiers d\u2019\u00eatre les premiers acteurs sur le march\u00e9 fran\u00e7ais \u00e0 avoir propos\u00e9 une nouvelle g\u00e9n\u00e9ration d\u2019offres forfaitaires, qui r\u00e9pondent davantage aux nouveaux usages de lecture observ\u00e9s, et qui participent activement \u00e0 leur d\u00e9veloppement. D\u2019autant plus qu\u2019elles cadrent parfaitement avec la strat\u00e9gie de Nextory Group qui vise \u00e0 \u00eatre toujours plus novateur pour enrichir le quotidien des lecteurs, tout en respectant les acteurs du monde du livre\u201d <\/em>s\u2019enthousiasme H\u00e9l\u00e8ne M\u00e9rillon, CEO de Nextory France.               <\/p>\n\n\n\n

    \u2026convainc le coeur des lecteurs et des partenaires avec ses nouvelles offres       <\/strong><\/p>\n\n\n\n

    Ces nouvelles offres forfaitaires, qui permettent au lecteur de b\u00e9n\u00e9ficier de 15h d\u2019\u00e9coute soit l\u2019\u00e9quivalent de 2 livres audio de 7h30 ou de 15 livres audio d\u2019une heure d\u00e8s la premi\u00e8re offre ont connu un succ\u00e8s retentissant aupr\u00e8s du grand public. Seulement un mois apr\u00e8s leur lancement, le nombre d\u2019abonn\u00e9s \u00e0 la plateforme a \u00e9t\u00e9 multipli\u00e9 par 5, preuve de l\u2019impact de l\u2019acc\u00e8s, dans une plus large mesure, aux livres audio. Les abonn\u00e9s – et nouveaux abonn\u00e9s – ont ainsi ador\u00e9 d\u00e9couvrir Toujours plus de Lena Situations, Impact d’Olivier NOREK (la s\u00e9rie audio exclusive Nextory), Vampyria, Livre 1 : La Cour des T\u00e9n\u00e8bres de Victor DIXEN, Le Bureau des affaires occultes d’Eric Fouassier et Labyrinthes de Franck Thilliez gr\u00e2ce aux nouvelles offres.<\/p>\n\n\n\n

    Par ailleurs, ces offres innovantes – respectueuses de la valeur du livre – ont \u00e9t\u00e9 tr\u00e8s bien accueillies, notamment par les partenaires de Nextory, qui la sollicitent de plus en plus. En effet, l\u2019entreprise a multipli\u00e9 par 3 le nombre de partenaires diffusant son offre depuis le mois de juillet. <\/p>\n\n\n\n

    Cet engouement incontestable vient marquer le triomphe d\u2019une nouvelle fa\u00e7on de consommer les livres audios, b\u00e9n\u00e9fique \u00e0 toute l\u2019industrie. De fait, en lan\u00e7ant ses nouvelles offres, Nextory France semble avoir ouvert la voie aux autres acteurs du march\u00e9, \u00e0 l\u2019instar d\u2019Audible (Amazon), qui vient \u00e9galement de lancer une offre ne limitant pas l\u2019utilisateur \u00e0 un seul cr\u00e9dit audio par mois. <\/p>\n\n\n\n

    \u00c0 propos de Nextory<\/strong>                <\/p>\n\n\n\n

    Nextory est l’un des plus grands services de streaming de livres audio, de livres \u00e9lectroniques et de magazines num\u00e9riques en Europe. L’appli a \u00e9t\u00e9 fond\u00e9e en 2015 par les serial entrepreneurs su\u00e9dois Shadi Bitar et Ninos Malki. Depuis, elle s\u2019est d\u00e9velopp\u00e9e rapidement en une plateforme qui permet la distribution d’histoires et de savoirs en illimit\u00e9, sous diff\u00e9rents formats num\u00e9riques. Nextory partage avec ses abonn\u00e9s une grande passion pour la litt\u00e9rature et s’efforce de proposer une interface simple et naturelle qui permet \u00e0 chacun de trouver facilement ses prochaines histoires. Cela va de pair avec sa volont\u00e9 de rendre la lecture plus accessible pour enrichir la vie des gens et contribuer ainsi \u00e0 un bien-\u00eatre accru, au d\u00e9veloppement personnel et au renforcement de la d\u00e9mocratie.                                                        <\/p>\n\n\n\n

    Nextory France (anciennement connu sous le nom de Youboox) a \u00e9t\u00e9 fond\u00e9 \u00e0 l’origine par H\u00e9l\u00e8ne M\u00e9rillon. Pionnier de la French Tech, Youboox a int\u00e9gr\u00e9 le groupe Nextory en octobre 2021, et constitue le premier service de lecture en streaming en langue fran\u00e7aise. Accessible depuis n’importe quel appareil via son appli ou sa plateforme d\u00e9di\u00e9e, Nextory France propose un acc\u00e8s \u00e0 un large choix de contenus \u00e9crits ou audio (plus de 400 000), disponibles en illimit\u00e9e sur la base d’un abonnement mensuel.<\/p>","protected":false},"excerpt":{"rendered":"

    Depuis le lancement de ses nouvelles offres d’abonnement au forfait horaire en juillet 2022, le nombre d\u2019abonn\u00e9s de Nextory France a \u00e9t\u00e9 multipli\u00e9 par 5. Un succ\u00e8s incontestable qui a ouvert la voie aux autres acteurs du march\u00e9 fran\u00e7ais, tels qu\u2019Audible. <\/p>","protected":false},"author":3,"featured_media":2795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\nLe livre audio au forfait, la nouvelle passion fran\u00e7aise - Licence K<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/licencek.com\/en\/2022\/09\/20\/le-livre-audio-au-forfait-la-nouvelle-passion-francaise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le livre audio au forfait, la nouvelle passion fran\u00e7aise - Licence K\" \/>\n<meta property=\"og:description\" content=\"Depuis le lancement de ses nouvelles offres d'abonnement au forfait horaire en juillet 2022, le nombre d\u2019abonn\u00e9s de Nextory France a \u00e9t\u00e9 multipli\u00e9 par 5. 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