{"id":2821,"date":"2022-09-22T10:37:59","date_gmt":"2022-09-22T08:37:59","guid":{"rendered":"https:\/\/licencek.com\/?p=2821"},"modified":"2022-09-22T10:37:59","modified_gmt":"2022-09-22T08:37:59","slug":"happyvore-se-dote-dune-experte-du-marketing-de-grandes-marques-pour-accelerer-son-developpement","status":"publish","type":"post","link":"https:\/\/licencek.com\/en\/2022\/09\/22\/happyvore-se-dote-dune-experte-du-marketing-de-grandes-marques-pour-accelerer-son-developpement\/","title":{"rendered":"HappyVore se dote d’une experte du marketing de grandes marques pour acc\u00e9l\u00e9rer son d\u00e9veloppement"},"content":{"rendered":"
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Mathilde Marcant<\/strong> a \u00e9t\u00e9 nomm\u00e9e Chief Marketing Officer (Retail, RHD, E-commerce) de l\u2019entreprise fran\u00e7aise HappyVore, sp\u00e9cialis\u00e9e dans les alternatives v\u00e9g\u00e9tales.<\/p>\n\n\n\n

A ce titre, Mathilde Marcant aura pour mission d\u2019\u00e9crire et piloter la strat\u00e9gie de croissance et de communication de la marque afin d\u2019aider les Fran\u00e7ais \u00e0 v\u00e9g\u00e9taliser leurs assiettes. En tant que Chief Marketing Officer, Mathilde Marcant rejoint l\u2019\u00e9quipe de direction de la jeune entreprise et reporte aux fondateurs, C\u00e9dric Meston et Guillaume Dubois.<\/p>\n\n\n\n

Un nouveau d\u00e9fi pour cette passionn\u00e9e des marques grand public, qui saura mettre son expertise au profit de l\u2019acc\u00e9l\u00e9ration d\u2019un segment encore nouveau pour les consommateurs.<\/p>\n\n\n\n

Pr\u00e9c\u00e9demment, en tant que Directrice Marketing International Marque Propre de Carrefour, Mathilde a d\u00e9velopp\u00e9 les axes d\u2019acc\u00e9l\u00e9ration strat\u00e9giques des marques de Carrefour en France et International, passant par leur positionnement, leurs identit\u00e9s, leurs axes de communication et d\u2019innovations. Elle a jou\u00e9 un r\u00f4le cl\u00e9 dans les projets de d\u00e9veloppement du business marque propres depuis fin 2018, levier critique du plan de transformation d\u2019Alexandre Bompard 2018.<\/p>\n\n\n\n

Avant Carrefour, Mathilde a pu construire son expertise chez General Mills o\u00f9 elle a occup\u00e9 des postes d\u2019activation et de d\u00e9veloppement produit en France et \u00e0 l\u2019international (Old El Paso, Ha\u00e4gen Dazs, Yoplait Kid), chez Mars Petcare France ou encore chez Colgate-Palmolive. <\/p>\n\n\n\n

Ses solides contributions en mati\u00e8re de d\u00e9veloppement commercial et marketing des biens de grande consommation autant sur la communication que sur la strat\u00e9gie d\u2019innovations et d\u2019image de marque, sa passion pour des plans strat\u00e9giques centr\u00e9s autour des attentes et besoins consommateurs seront des atouts cl\u00e9s pour ce nouveau d\u00e9fi.\u00a0<\/p>\n\n\n\n

Mathilde Marcant\u00a0:\u00a0<\/strong><\/p>\n\n\n\n

\u00ab\u00a0Je suis ravie de rejoindre une entreprise fran\u00e7aise en pleine construction pour participer \u00e0 cette transition majeure\u00a0: de la start up \u00e0 la PME. C\u2019est une opportunit\u00e9 de cr\u00e9er bien plus que l\u2019alimentation de demain, c\u2019est aussi un nouveau mod\u00e8le d\u2019entreprise que nous sommes en train de dessiner. Avec le comit\u00e9 de direction, o\u00f9 les femmes sont bien pr\u00e9sentes, nous sommes conscients des enjeux et souhaitons soutenir une vision p\u00e9renne et ambitieuse pour le business et nos \u00e9quipes. J\u2019aurais \u00e0 c\u0153ur de construire une strat\u00e9gie efficace, inspirante et centr\u00e9e sur les clients tout en travaillant en pleine collaboration et \u00e9quit\u00e9.\u00a0\u00bb<\/em><\/p>\n\n\n\n

Guillaume Dubois et\u00a0C\u00e9dric Meston\u00a0:<\/strong><\/p>\n\n\n\n

\u00ab Le v\u00e9g\u00e9tal et l\u2019\u00e9volution de notre alimentation sont des enjeux majeurs des prochaines ann\u00e9es et nous sommes ravis d\u2019accueillir Mathilde dans notre mission de convaincre les Fran\u00e7ais de basculer vers une nouvelle fa\u00e7on de manger. \u00bb<\/em><\/p>\n\n\n\n

\u00c0 propos <\/strong><\/p>\n\n\n\n

HappyVore\u00a0est le leader du similicarn\u00e9 made in france.<\/strong> Foodtech de +60 employ\u00e9s certifi\u00e9e B Corporation\u00ae lanc\u00e9e en 2019 par Guillaume Dubois et C\u00e9dric Meston, elle permet \u00e0 chacun de r\u00e9duire sa consommation de viande gr\u00e2ce \u00e0 ses alternatives gourmandes et vari\u00e9es, meilleures pour la plan\u00e8te et sans compromis sur la sant\u00e9. Des produits qui reprennent les codes de la viande en saveur, en texture et en cuisine. Des produits meilleurs pour la sant\u00e9 avec tr\u00e8s peu de gras satur\u00e9s \u2013 Nutriscore A, vert sur Yuka \u2013 et vraiment meilleurs pour l\u2019environnement : chaque produit HappyVore, par rapport \u00e0 leur \u00e9quivalent carn\u00e9, c\u2019est 11 fois moins d\u2019\u00e9missions de CO2 et 10 fois moins d\u2019eau. Disponible dans plus de 3000 points de vente sur tout le territoire national , dans plus de 1500 restaurants et sur la boutique en ligne de la marque, la gamme HappyVore compte d\u00e9sormais 12 produits.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Mathilde Marcant a \u00e9t\u00e9 nomm\u00e9e Chief Marketing Officer (Retail, RHD, E-commerce) de l\u2019entreprise fran\u00e7aise HappyVore, sp\u00e9cialis\u00e9e dans les alternatives v\u00e9g\u00e9tales.<\/p>","protected":false},"author":3,"featured_media":2822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"\nHappyVore se dote d'une experte du marketing de grandes marques pour acc\u00e9l\u00e9rer son d\u00e9veloppement - 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